Music Publishing And Licensing 101

I’m a Taxi member and have made money on deals I got through their services.  No scams or games involved with them if you work hard at your craft and are persistent.  Now, that said, Taxi also works hard to educate their members and that’s where this post comes in.

You can sign up for the Taxi newsletter for free and get great information from industry insiders as well as get the opportunities they have listed each month.  This month, their newsletter had a very informative article that you should check out called Music Publishing and Licensing 101.  It covers topics like sampling and royalties in a straight forward and easy to understand language.

I like to say that when you know better, you do better – and you can’t beat free information.

…and no I don’t get any kickback from promoting Taxi, even though I wish I did because they’re an easy sell.

Should Beat Makers Worry About Piracy?

In keeping up with the entertainment media business these days you can’t avoid the many debates that break out on various sites concerning digital content theft and what to do about it.  The many forms of this problem and the attempted solutions are, to me, wildly entertaining and full of valuable lessons as I position a growing content business to prosper through these and other challanges.

After discussing, debating, and reading about the argument from all sides, the only certainty I can predict is that the consumer will ultimately win. The content controllers who survive and prosper will be the ones smart enough to pan for gold in the stream rather trying to build dams and levies to fight a losing battle against nature. As a songwriter, musician, and independent label owner, I’ll be spreading the net far and wide to be sure my content is available whenever and where ever people look for it. Sometimes the folks looking won’t want to pay and I’m sure they’ll find a way to partake without doing so. That’s part of doing business in a changing digital landscape if you ask me. It’s only my problem if the seeker who’s willing to pay can’t find my work.  Or worse, if my work doesn’t spark any seekers at all.  For the folks intent on theft, I’ll leave their fate up to karma.

As songwriters and producers, one tactic proving popular is to take yourself out of the losing game being played by the major media companies.  More and more creative people are marketing their music directly to fans and end users like the tv and cable networks to ensure the shortest path (i.e. least problems) between them and compensation.  It’s also becoming standard procedure to pitch artists directly instead of going through A&Rs and other gatekeepers if you can get the access.  The concept is the same.  The path of least resistance is the one that will eventually prevail.  The fans and consumers are simply employing that same thinking when they seek out and download content.  We as content creators/controllers need to pick up on the obvious and streamline our paths to compensation where at all possible.

I don’t for a second think that there’s a single right answer or best way to move forward in this business.  The fact remains that all of our digital content is becoming easier and easier to obtain for free.  I think the key to surviving the changes ahead will be to keep moving forward and simply trying to give people what they want, when and how they want it.  Do that and many will pay, some will not.  That’s just the beat business of today.